The new look cans will offer a consistency of design across diverse product categories, making them instantly identifiable as being part of the CRC family. Consumers can be assured of the same trusted product, delivered in a fresh new can design which reflects CRC’s sense of purpose and commitment to innovation and reinvention.
As part of this launch, the marketing team are currently putting together updated print and point of sale communications, gift with purchase incentives with an extended merchandise range, along with a digital campaign that will proudly educate Australia about this exciting evolution. Stay tuned for upcoming promotions!
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